Privacy Policy
Last updated 14 November 2026
This policy explains what we collect when you use this website and join Lively's early access, why we collect it, and the choices you have. We keep it short and plain on purpose. If anything is unclear, write to us at support.lively@gmail.com.
Who we are
Lively ("we", "us") is a plant care app in development. For this website, we decide how your details are used, which makes us the "Data Fiduciary" under India's Digital Personal Data Protection Act, 2023.
What we collect
When you join early access, we collect:
- Your name and email address, so we can send your invite.
- Your phone number, only if you choose to give it.
- A record of your consent: that you ticked the box, when, and which version of the wording you saw.
- A few details your browser shares: your language setting, your time zone, and, if you arrived from one of our campaign links, the campaign's name.
We don't use cookies, analytics or advertising trackers on this website.
Why we use it
We use your details only to contact you about early access: to confirm you're on the list, to send your invite when it's your turn, and to tell you about the Android and iPhone apps when they're ready. We don't send marketing unrelated to early access, and we never sell your details or use them for advertising.
We rely on your consent, which you give by ticking the box on the form. You can withdraw it at any time, and it's as easy as giving it: reply to any of our emails or write to support.lively@gmail.com.
Who helps us
A few trusted services handle your details on our behalf, only to provide their service to us:
- EmailJS sends the sign-up details to us and your welcome email to you.
- Google (Gmail) is where your sign-up arrives and where we reply from.
- Cloudflare hosts this website. Like any web host, it processes your IP address to deliver pages and protect the site from attacks.
- Google Fonts provides the website's typeface, so your browser contacts Google to load it.
These services may process data on servers outside India. We only use providers that protect it with encryption and security standards at least as strong as ours.
How long we keep it
We keep your details while early access runs, so we can send your invite. If you don't join within 12 months of your invite, or as soon as you ask, we delete them. We may keep the record of your consent for as long as the law requires us to show it.
How we protect it
Your details travel over encrypted connections (HTTPS) and are stored with providers that encrypt data at rest. Only the Lively team can see them.
Your rights
You can ask us to:
- show you the details we hold about you,
- correct or update them,
- delete them, or withdraw your consent,
- name someone who can act for you if you can't.
Write to support.lively@gmail.com. We'll reply within 7 days and resolve your request within 30 days. If you're not happy with how we've handled it, you can complain to the Data Protection Board of India.
Children
Early access is for people aged 18 or over. If you're under 18, please don't sign up. If we learn we've collected a child's details, we'll delete them.
Changes to this policy
If we change how we use your details, we'll update this page and the date at the top. If the change is significant, we'll email you first.
Contact
For any question about your privacy, or to make a request or complaint (our grievance contact): support.lively@gmail.com.